Analysis of knitting product positioning and industrialization strategy of China's foreign trade garment enterprises

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2023-06-05

Aiming at the needs of the transformation and upgrading of export foreign trade garment enterprises in China's coastal areas, this paper presents evidence and analyzes one by one from the export status quo and many factors restricting transformation and upgrading, and puts forward how traditional labor-intensive garment enterprises can change their roles from OEM to ODM and OBM, promote the development of apparel products in the direction of industrialization, branding and internationalization, continuously improve the added value of apparel products, and generate income and profits for enterprises.

Analysis of knitting product positioning and industrialization strategy of China's foreign trade garment enterprises

Aiming at the needs of the transformation and upgrading of export foreign trade garment enterprises in China's coastal areas, this paper presents evidence and analyzes one by one from the export status quo and many factors restricting transformation and upgrading, and puts forward how traditional labor-intensive garment enterprises can change their roles from OEM to ODM and OBM, promote the development of apparel products in the direction of industrialization, branding and internationalization, continuously improve the added value of apparel products, and generate income and profits for enterprises.

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